How effective is social media marketing?
Various survey have found that brands gained $5 to $6 in Earned Media Value for each dollar spent. Even higher returns have been reported from campaigns seeking exposure and engagements. In addition, many brands also benefit from the content created by influencers.
How is an influencer’s rank determined?
Influencers (and members of your community) are ranked using many factors including the relevance of their profiles and content, follower counts, voice, and more. No single factor dominates, notably, a bigger follower count is not necessarily better, and smaller influencers could potentially provide a better ROI (they may charge less for each follower).
Why are the package prices discounted during the beta test?
The discounts during the beta test reflect the limited scope of our reports compared to our full package. They also represent rewards for early participation in our beta program.
Will I need to provide access to my social media account?
No. We will only work with publicly available data and content.
What languages can you search in?
Our searches perform best in English. It is possible to work with other languages, however, this may require more interpretation of the results.
How do I know which packages are suitable for my business?
We are happy to discuss your level of investment and effort depending on your situation and goals. Our recommended strategies will also benefit greatly from your existing marketing initiatives, including your content and social media strategy.